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Greetings, my fellow port swillers!

I suppose it’s axiomatic almost to the point of banality to say that teevee commercials are, on the whole, annoying.  But every now and again, one comes along which, for me, goes beyond the merely irritating and instead provokes genuine ire.

An example of this is a current ad running for (I think) Volkswagen.  It features a hipster high school kid walking home from school.  He’s ear-budded and has his face buried in his iThingy.  As he strides along, various people are forced to get out of his way.  The climax of the ad comes when a neighborhood mom is trying to back out of her driveway as the kid comes up.  She doesn’t see him, but some new anti-collision sensor does and hits the brakes for her. The kid never once looks up but just keeps walking.

It’s that last part that gets me fuming.  Had there been any kind of acknowledgement by the kid that he was acting dumb – a double take, a small wave, a mouthed “sorry” – it wouldn’t have been so bad.  But he remains wrapped up in his own little world throughout.  The arrogance of the thing is breath-taking.

So rather than being impressed by Volkswagen’s new whizz-bang safety tech, I find myself wishing the kid would get hit, and serve his narcissistic idiot self right.  It seems the young people today are more and more indifferent to, not to say contemptuous of, the idea that stupid behavior leads to bad consequences.  This ad just seems to reinforce that mentality.

Oh, and I hate the musick, too.

Grrr.

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