Ol’ Robbo sees Nike has just announced that Colin Kaepernick will be the face of its 30th anniversary “Just Do It” campaign.

Uh, huh.

Ol’ Robbo has watched the whole taking-a-knee-for-the-National-Anthem kerfluffle only from the, er, sidelines, since I haven’t paid any real attention to the NFL since the early 2000’s.  This tailing off followed the retirement of Dan Marino in ’99 and the subsequent sinking of the Miami Dolphins, beloved by me since 1970, into perpetual mediocrity.  Also, the Gels were beginning to come along, and as they obtained some level of awareness of their surroundings, I didn’t want to have to spend Sunday afternoons trying to explain to them commercials for beer, Hooters, and erectile-dysfunction treatments.

Also, the very few times I’ve seen a game since then I’ve noticed a change in the whole “feel” of the thing.  I can’t explain it, exactly.  It may have something to do with the tone and pace of the game, or maybe with the quality of the teevee coverage, or some combination thereof, but the fact is that I don’t much care for it.  (In fairness, it may also be because the very few games I’ve seen have tended to be post-season.  I can’t really stand Fox’s post-season MLB broadcasts either.  Not that I’ll see my beloved Nationals playing October ball this year.  Sniff….)

Anyhoo, when the whole “take-a-knee” social justice warrior biznay came up, as put off as I was by pampered entertainer grandstanding, I couldn’t very well boycott the NFL because, as I say, I wasn’t watching it in the first place.

Nike is a different matter, however.  As it happens, I need a new pair of running shoes, as I’ve finally burned my old ones out.  If Nike wants to play SJW politicks they’re free to do so, but they’re not going to get my business now.

#GetWokeGoBroke.

A glass of wine with Ed Driscoll over at the Puppy-Blender’s place.

UPDATE: By the bye, the first one of you wisenheimers who comments “Laces OUT, Dan!” gets a fusillade of walnuts to the noggin.  Just saying.

 

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