Greetings, my fellow port swillers!
Whelp, today was the kickoff of the annual fall membership marathon pledge drive at the local classickal radio station.
On the one hand, Ol’ Robbo was little surprised to hear the same canned fundraising rhetoric about “community” and “one pledge at a time” and “do your part” that he’s heard for many, many years before. After all, That’s What You Do with fundraisers, right? Blah, blah, blah.
On the other hand, I can’t help noticing that, at least apparently to dweebs like me, this approach has been something of a failure in recent years. Why? Because the station seems gradually to have been throwing things overboard in order to lighten the financial load. Last year, it summarily cancelled its bottom-of-the-hour morning drive-time NPR nooz updates. This year, it also chucked the afternoon drive-time bottom-of-the-hour local nooz updates. Also, it chucked all of its half-hour drive-time traffic updates. (This didn’t bother me so much, as years of bitter experience had already convinced me that there was very little correspondence between what the radio was telling me about teh road and what I could actually see outside my own windscreen.) Finally, I’ve noticed that the usual DJs have been absent a great deal, suggesting to me that they are no longer full-time employees, but have been reduced to part-time status.
Anyhoo, this whole biznay got me thinking about how the station could improve its finances.
One idea I had was to play the pathos card: “Oh, Lordy! If you don’t cough up, we’ll have no choice but to lease the transponder to ISIS and eat the sound engineer!”
But then, I realized that Monty Python (as so often was the case) had the real angle on how it should be done:
And in these pastures? Cor lumme, stone the crows! Croesus ain’t in it. Thank me later.
(And yes, in case you’re wondering, ol’ Robbo actually tosses in his monthly offering, since he listens so much on his commutes back and forth, and down the office.)