You are currently browsing the daily archive for October 11, 2014.

Greetings, my fellow port swillers!

Ol’ Robbo is shocked, shocked at the depth of corporate duplicity in the decaying West and is thankful that at least a handful of legal vultures champions of teh Little Guy are still doing their best to fight it:  $13 million lawsuit proves Red Bull doesn’t give you wings.

Benjamin Careathers, a regular consumer of the fizzy drink, sued the company for false advertising, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance.

According to the complainant, the Austria-based firm deliberately misled unsuspecting customers to spend millions of pounds on the premium drink in the hope of gaining an edge on their competitors.

To be perfectly fair, it seems from the balance of the article that most of the claim has to do with allegations regarding claims of “enhanced athletic or intellectual performance”.  I’d have thought that anybody with an IQ breaking double digits would be able to figure out that a combination of caffeine and carbonation isn’t going to do much enhancing in said areas, but that’s just me.   I believe it was H.L. Mencken who observed that nobody ever went broke underestimating the intelligence of the American people.

Anyhoo, let’s go to the math:

Drinks giant Red Bull GmbH must pay $13m to settle the suit, $6.5m of which will go into a fund that will be paid out to an estimated 1.4 million consumers, who can apply for the refund through a specially created website.

That $6.5 mil is estimated to work out to about $10 per “victim” although higher demand might cause this figure to drop since the pool is finite.  That leaves, by ol’ Robbo’s math, another $6.5 mil.  Anybody care to guess who gets that?  Anybody?  Anybody? Bueller?

By the way, ol’ Robbo really rayther liked some of the Red Bull teevee ads, which tended to be witty.  On the other hand, he has only actually sipped the stuff once.  It’s vile.



Blog Stats

  • 479,931 hits
October 2014