Can this be right? Last night I saw a tee vee commercial that stated Smirnoff was the vodka of James Bond. A little research today suggests that this is a relationship that goes all the way back to 1962 and “Dr. No”.
I don’t pretend to know anything about vodkas, but I was always under the impression that Smirnoff was the sort of low-budget stuff that college kids buy to make screwdrivers and the like.
Is this impression incorrect? Surely the real James Bond would not go slumming when it comes to his martinis?
Ian Fleming junkies and the vodka cogniscenti are welcomed to provide enlightenment.
UPDATE: Thanks to a tip from Maxy, I went and perused Sir Basil’s file on Bond (Sir Basil being off on hols at the moment and unable to assist himself). According to SB’sFOB, the (or at least “a”) vodka of choice of 007 is Stolichnaya.
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November 25, 2008 at 7:40 pm
Dan
When I was in college most of our vodka came in plastic bottles, so Smirnoff was considered the good stuff.
Now, I prefer either gin or whiskey, so I don’t really know from vodka – but I wouldn’t consider Smirnoff top shelf.
November 25, 2008 at 9:11 pm
The Maximum Leader
I think the Smirnoff relationship is purchased for the films. Product placement does go back quite a while.
I thought that Sir Basil did a post where he covered this a month or so ago…